Partisans of molecular nanotechnology keep coming back to the theme of the devastation that they say will be caused to the world’s economic systems when it becomes possible to manufacture anything at no cost. Surely, they say, when goods cost nothing to make, then the money economy must wither away? I don’t accept the premise of this argument, but even if I did I think it is based on a misunderstanding of how economics works. The laws of economics, inasmuch as anything in that discipline can be described as a law, are really observations about human nature, and as such are not likely to be overturned on the basis of a mere technological advance. The key fallacy in this way of thinking is very succinctly put in an excellent book I’ve just finished: A nation of rebels: why counterculture became consumer culture, by Joseph Heath and Andrew Potter.
This book is mainly an entertaining polemic against the counterculture and the anti-globalisation movement. What’s relevant to us here is its gleeful demolition of the idea of postscarcity economics, as proposed by Herbert Marcuse and Murray Bookchin. This is the idea that once machines were able to take care of all our material needs and wants, we would be able to form a society based not on the demands of economic production, but on fellowship and love. It’s very easy to see the connection between this and the arguments made by the proponents of molecular nanotechnology.
The key concept in understanding what’s wrong with these ideas is the notion of a “positional good”. Positional goods get their value from the fact that not everyone can have them; people pay lots of money for an expensive and rare sports car like an Aston Martin, not simply because it is a nice piece of engineering, but explicitly because possession of one signals, in the view of the purchaser, something about their exalted status in society. The whole aim of much advertising and brand building is to increase the value of artefacts which often cost very little to make, by associating them with status messages of this kind. Very few people are immune to this, unless they live in cabins in the wilderness; for most of the middle class majorities of rich countries their biggest expenditure is on a house to live in, which by virtue of the importance of location and neighbourhood is an archetypal positional good.
When one realises how important positional goods are in market economies, the fallacy of the idea that molecular manufacturing would cause the end of the money economy becomes clear. In the words of Heath and Potter:
“What eventually led to the undoing of these views was the failure to appreciate the competitive nature of our consumption and the significance of positional goods. Houses in good neighborhoods, tasteful furniture, fast cars, stylish restaurant and cool clothes are all intrinsically scarce. We cannot manufacture more of them, because their value is based on the distinction they provide to consumers. The idea of overcoming scarcity through increased production is incoherent; in our society, scarcity is a social, not a material, phenomenon.”